Use Of Stock Images And Icons For Logos And Branding

If a customer has requested a text treatment and icon for their business name, here is what they should know:

• This request is out of scope and cannot be completed. If a customer has asked to use a stock image or icon as their logo, please let them know that for their sake we will not complete this request but that we can help them to get a new logo through our logo services.

• Using a stock image in part or whole in a logo violates most content usage agreements and can result in hefty fines. Royalty-free image and icon sharing sites prohibit users from using whole or partial images in logos in their standard user agreement and even in their more premium, extended licenses.
• Aside from a violation of use this is also a poor practice as your logo and branding should be a unique representation of your brand identity.