What Makes a Great Logo Call: Revisions Call
Hey WDS Team! Welcome back for another episode of designer’s desk!
In this episode our focus is to bring more clarity on: What Makes a Great Logo Call during the Revisions call. Our Logo Team has taken the time to collect some valuable tips & tricks to help you guide your customers effectively on Logo Revision calls.
The Video
The Why
The goal of our logo revisions call is to choose one of the three initial concepts to revise. Our logo service offers one round of revisions, so it is extremely important for us to get all of the information from the customer during these calls so that we can make the changes and finalize the logo for our customers.
Our goal is to avoid additional fees by minimizing unnecessary revisions. At the end of the day we want our customers to be happy, so make sure you work with your TM on any logos that might require additional revisions.
The How
During a revision call, the goal is to narrow down to one option. It is important to focus on what the customer likes about the logo and what they would like to see updated. Be as detailed as possible since additional revisions may incur a fee, we want to avoid going past the first round as much as possible. If the customer likes elements from multiple concepts, discuss with them what they would like to take from each to narrow down into one concept that we can publish.
Gathering as much information as possible is just as important during the revisions phase as it is during the initial intake. Being diligent during these calls not only helps the customers, but it helps you be able to notate the correct feedback for the logo team.
Before submitting your notes to the logo team make sure that we capture which option we will be revising and make sure that the notes are clear and concise. Always make sure to recap and reset expectations with the customer during each call.
Minimize Open Ended Revisions
A lot of times customers still aren’t sure what direction they want to go in and might say “change the font”, “make a new icon” or “change the logo to blue”. It is very important to gather as much detail as possible.
Dive deeper with the customer by asking questions like:
- “What style of font would you like to change to?”
- In this situation you should have Google or Adobe Fonts pulled up and try to go through and find a font or two the customer is happy with, each of those websites have a preview feature so they can see their business name in the font of their choice.
- “What type of icon are you looking for?”
- Feel free to use online search engines for inspiration or use: https://ourlogostudio.com/ or https://wdsgallery.godaddy.com/us/logos/ for general ideas.
- “What shade of blue are you looking for?”
- In the revisions stage you will want to provide the logo team with a hexcode so we can hone in on the exact color the customer is looking for, please keep in mind monitor settings may affect colors.
Always be sure to keep the logos within the design scope even during the revisions phase.
When Revisions Can be a Publish
Provided the expectations are met and they will not require any further revisions, the customer can skip revisions and receive the finalized logo with their minor changes. Minor revisions can include changing a color, a simple font change, or removing a small element.
To move right in to a publish ticket, make sure to progress the ticket into “Ready to Publish” and not “Begin Revisions”. Publishes take up to 1 business day to be packaged and sent to the customer, while revisions should be a 3 day turn around.
If you have any questions or suggestions, please do not hesitate to reach out to the logo team on Slack at #wds-logo or to your leadership. Catch you on the next episode of designers desk!